DAVID COULTHARD

David Coulthard is one of the most successful British drivers in the history of Formula One.  Few people have made the transition from sportsperson to multi-faceted entrepreneur with as much skill, flair and success as David Coulthard.

Winner of thirteen Grands Prix, Coulthard has also made his mark in hotel ownership, property, consultancy, film production and most famously media work, as lead TV pundit.

The Winning Formula: Leadership, Strategy and Motivation The F1 Way

In The Winning Formula, Coulthard opens the door to the secretive world of F1 and reveals simple, entertaining and utterly compelling terms of the world’s most demanding motorsport. Included are such famous names as Michael Schumacher, Ron Dennis, Sir Frank Williams, Christian Horner and Sebastian Vettel. Coulthard provides a fascinating fly-on-the-wall insight into F1 but at the same time offering an invaluable guide to the business of sport and the sport of business.

“Loved this book. Well done DC for providing us with the business angle of F1.”

“This book is very well written, insightful and inspiring.”

“I really liked the way DC put the F1 experience together with the business principles.”

“Of all the retired racing drivers, Coulthard is the most successful. This book tells you why that is.”

“A refreshing take on parallels between Formula 1 and business excellence.”